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GOOD CONTENT MATTERS


We create social programs and live content to connect with fans like never before.

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GOOD CONTENT MATTERS


We create social programs and live content to connect with fans like never before.

SOCIAL MEDIA MARKETING DONE RIGHT.


Founded in 2016, Hub and Spoke grew out of a simple idea: social is fastest growing area of advertising and marketing that brands aren’t taking full advantage of. And we’re really good at it. So let’s help others get good at it too.

SOCIAL MEDIA MARKETING DONE RIGHT.


Founded in 2016, Hub and Spoke grew out of a simple idea: social is fastest growing area of advertising and marketing that brands aren’t taking full advantage of. And we’re really good at it. So let’s help others get good at it too.

While the media industry has been quick to pivot, brands have not.

Social media platforms will be the first points of contact, initial product discovery methods and primary customer support channel your fans and customers will have with your brand by the end of 2018.

It's time to start treating it like the key marketing stream it is.

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WHAT WE DO


WHAT WE DO


Our commitment is to work with brands big and small: from local businesses trying to cut through the noise and get feet in the door, to international brands looking to coordinate major product launches and execute major cross-platform campaigns.

 

Social Strategy

Content planning and mix

Content creation and scheduling

Live broadcasting via social

Demographic targeting

Ad unit cross-promotions

Best practices

Day to day moderation

 

OUR Work


OUR Work


 
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We’ve worked with brands in CPG, Financial, BeautyAutomotive, Alcohol, Food Service and Real Estate. And the list keeps growing.

Hub and Spoke is also good at playing with others. We have partners that are some of the best in their field when it comes to Experiential Marketing, Web Design, Graphic Design, and Videography. We can spearhead any multi-agency approach to getting your work done on time and on point.

Fume Scent Lounge (2018) 

Fume Scent Lounge is an exclusive luxury fragrance experience, located within Hudson Bay at Yorkdale Mall in Toronto. Hub and Spoke has worked with Fume to design a constantly evolving creative and media strategy to create social content that brings forward their personality, helps to educate fans, and encourages real-world foot traffic to their boutique.

Hasbro Canada - BeyBlades World Championship Tour (2018)

Working closely with our experiential partners at Padulo X, Hub and Spoke has been able to realize Hasbro Canada's desire to leverage live-streaming at events to build buzz and spread awareness of its current BeyBlades marketing campaign and cross-Canada tours in 2017 and 2018. As well, by coordinating with Hasbro's global partners, our live-streams from events in Ontario and Alberta have been viewed tens of thousands of times across the globe.

Aroma Espresso Bar (2018)

Hub and Spoke worked closely with Aroma to produce a social strategy, media plan, creative workflow and community management that reflected the attitude of the brand, as well as engaging content that fit with fans style and consumption patterns. 

Gay Lea (2017)

 

How We Do It


How We Do It


GO BEYOND ORGANIC.

Social platforms now offer a variety of new ad units, video options and live streaming features that, used creatively and strategically, can take your content from “simply there” to “must-see”. For example:

Creation of paid strategies to drive business KPIs

Cross platform promotion to maximize reach and frequency of ad spend

Leveraging the latest in ad units and video tools (including live streaming) to boost reach, create interest and drive engagement. 

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Well rehearsed spontaneity. We script the experience and ensure a controlled broadcast. We use the highest quality equipment to ensure a high-quality experience.

A good product starts with a good plan. We take audience, goals and situations into account when planning executions.

Charming. Disarming. Likeable. Delivering an authentic, real-time, and engaging experience for your brand is our goal.